Grayvault Insights

Discover our exclusive selection of digital marketing insights, meticulously crafted by the Grayvault team to empower and enhance your online advertising experience.

July 8, 2026

How to Measure a Complex Media Mix When No Single Attribution Model Is Enough

No single model tells you what drove revenue. Every method has gaps. The skill is matching the right tool to the traffic, funnel stage, and data depth, and assembling a composite picture rather than forcing everything into one model.

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July 8, 2026

ChatGPT Ads Now Has Custom Audiences: Here Is How To Use It

ChatGPT Ads now lets you upload customer lists as custom audiences. Whether the sharpest first use is targeting or exclusion depends on your goal. Here is the practitioner read, including the privacy question that matters.

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July 8, 2026

We Tested Google's AI Max on a $100K/Month Account. Here's What Happened.

A real AI Max experiment on a high-spend ecommerce account, with the full control-vs-experiment data. Conversion value came in about 13% lower and the result was inconclusive. Here is what we learned and when AI Max might actually help.

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July 4, 2026

How We Connect Ad Clicks to Contracted Patients and Production for Orthodontic DSOs

The step-by-step system we use to connect orthodontic ad spend to signed contracts and production: shared conversion definitions, a HIPAA-compliant data layer, CRM connectivity, and value-based bidding.

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July 4, 2026

Poor DSO Marketing Performance? The Problem Might Be Your Intake Process

When DSO growth stalls, marketing usually gets the blame. But what if the issue was actually your intake process? Learn where the DSO patient acquisition funnel typically breaks down and how you can fix it to turn leads into production.

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July 4, 2026

Google Ads for Multi-Location Healthcare Brands

A systems-first guide to Google Ads for multi-location healthcare organizations and DSOs. Learn how attribution, compliance, and conversion architecture determine scalable growth.

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July 4, 2026

How to do a PPC Audit: A Step by Step Guide

Conducting a PPC audit is a crucial part of keeping your Google Ads accounts in tip-top shape. It's like giving your car a tune-up to make sure it's running smoothly. Experts recommend doing an audit every six months or whenever you start managing a new account to make sure everything is optimized to its fullest potential. In this guide, we'll walk you through the key steps to conducting a PPC audit so you can keep your accounts performing at their best.

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July 4, 2026

Negative Keywords: Our Definitive Guide

Negative keywords are a crucial component of any pay-per-click (PPC) advertising campaign. Negative Keywords act like your campaign's bouncer, keeping out the irrelevant searches and focusing on the audience that aligns with your business goals. In this guide, we will explore what negative keywords are, negative keyword match types, how to find negative keywords, the benefits of using them in your campaigns, and examples of negative keywords. So, let's get started!

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July 4, 2026

Moving Beyond Plateaus: How to Scale Your E-commerce Business with Advanced Google Ads Strategies

Discover how to break free from growth plateaus and scale your e-commerce business with advanced Google Ads strategies.

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July 4, 2026

Determining CPA and ROAS Goals

Master the art of setting data-driven CPA and ROAS targets for optimal marketing success.

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