Grayvault Case Studies

Real-world examples of how we design, repair, and scale paid media systems for complex organizations.

Ecommerce, automotive accessories

How ShearComfort lifted MER 25% with multi-touch attribution on Meta and Google Ads

+25%

MER

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Scaling Smile Doctors’ Paid Media Through 24% YoY Production Growth

How Grayvault Consulting re‑engineered Smile Doctors’ budget allocation, capacity modeling, and attribution to support market share and year‑over‑year production growth.

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Positioning Kerotin Hair Care for Acquisition through Strategic Google Marketing

Kerotin Hair Care had no search marketing presence when Grayvault was engaged. Starting from zero, Grayvault built the full Google Ads and SEO infrastructure, alongside 120% growth in revenue attributed to Google Ads and a 60% to 70% increase in organic search traffic, helping position the brand for a successful acquisition.

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Driving Competitive Advantage and Transforming Sales Processes for OMG Commerce with Strategic Google Ads Expertise

OMG Commerce needed senior-level Google Ads expertise to sharpen their sales process and improve client results. Grayvault built a systematic audit approach that helped OMG Commerce win dozens of new clients, with managed accounts reporting ROAS and revenue improvements of 20% to 40% in their own account reporting.

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Transforming Google Ads Performance with Precision and Dedication for Big Blanket Co.

Big Blanket Co's Google Ads account wasn't reflecting the strength of the brand. Grayvault rebuilt the account from the ground up, fixing conversion tracking, separating brand and non-brand campaigns, and launching Performance Max and Shopping campaigns, turning a stagnant account into a scalable growth channel.

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Build the system your paid media deserves.

If your organization needs clarity, accountability, and scalable growth infrastructure, let’s talk.

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Build a unique-to-your-business media-buying infrastructure and take your customers on a journey to conversion with profitable paid ads

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Grayvault Consulting Inc.

Paid media and attribution for ecommerce, lead gen, and healthcare brands.

Serving organizations across North America

Based in Victoria, BC.

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Founded by Craig Graham
Co-Founder and Managing Director

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