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How we work
Every engagement starts with a paid audit, because managing an account you can't measure is guessing with someone else's money. Audits start at $3,500 USD and ongoing management at $3,000 USD a month.
Accounts we have worked on
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Who this is for
Most of the brands we work with sell online, generate leads at volume, or run multi-location healthcare. What they have in common is enough spend that a wrong read on performance costs real money.
Spending $10,000 USD a month or more across channels, or earlier than that with a plan and budget to get there
A decision maker who can sign off on the engagement directly
Willing to fix conversion tracking before scaling spend
Wants to know what each channel is actually returning, not what the platform reports
Ecommerce, lead generation, or multi-location healthcare
Looking for a vendor to execute without any say on measurement or targets
Want someone to run the account without an audit first
Judging performance only on in-platform ROAS
No plan to grow the spend and no budget for the audit
The process
Each step produces something you keep, whether or not you continue to the next one.
01
Every conversion action, what bidding is pointed at, change history as far back as it goes, brand versus non-brand, lost impression share. Findings presented live, with a prioritised fix list you can hand to anyone.
What you get
Written findings document and recorded walkthrough
Fix list ranked by revenue impact
From $3,500 USD, turned around in 2 to 3 weeks once we have access and data
02
Conversion tracking rebuilt around the actions that matter, offline imports where the sale happens off the website, attribution set up so the platforms and your own numbers can be compared. In healthcare this includes the compliant layer so no patient data reaches Google or Meta.
What you get
One primary conversion per campaign, with values
Tracking documentation your next team can read
A baseline you can test against
03
Google Ads and Meta, run against the targets set in the audit. Weekly reporting where every figure carries its own label and traces back to the account. Decisions are documented, so you always know what changed and why.
What you get
A senior team leading the account, no junior handoff
Weekly report and a standing call
From $3,000 USD a month, 3-month initial term then month to month
04
Geo holdouts (turning a channel off in some regions and counting what goes missing), budget tests, and a media mix model once there is enough history. Tests are designed and the stop rules written before they start, so the result is the result.
What you get
A read on each channel's incremental return
Budget moved on evidence, not platform ROAS
Included in management, scoped per test
What it looks like in practice
Ecommerce, automotive accessories
Audit, then measurement rebuilt with Northbeam’s multi-touch attribution alongside GA4, then budget moved between channels on the unified read instead of each platform’s own number.
+25%
MER lift
4
steps, same order
From the people we work with
“We’ve worked with Grayvault Consulting since 2019 and have nothing but great things to say. ... They quickly identified areas where our account was underperforming and provided actionable recommendations that made an immediate difference.”
Bryan Simpson
Co-Founder and CEO, Big Blanket Co
“Before making any changes, the team conducted a thorough audit and provided us with a detailed Playbook outlining the proposed action plan. ... The Grayvault team excels at breaking down complex Google Ads concepts in a way that’s easy to understand.”
Oksana Murashova
Senior E-Commerce Manager, HiEnd Accents & Paseo Road
“Our partnership with Grayvault Consulting has been a significant competitive advantage for OMG Commerce. ... The thoroughness of the strategic recommendations and dedication to staying ahead of industry shifts have translated directly into measurable performance gains.”
Brett Curry
Co-Founder and CEO, OMG Commerce
How we operate
Ad accounts, tracking, data and documentation stay in your name. If we part ways, nothing leaves with us.
In-platform ROAS is one input. We compare it to attribution, holdouts and your own revenue before moving budget.
Reports show where each number came from. If we can't trace it, it isn't in the report.
What changed, when, and why, kept in a log you can read. Change history in the account tells only half the story.
Pricing
Both are fixed scope with a price agreed before any work starts.
Paid media audit
From $3,500
USD
One account, Google and Meta, presented live.
Full findings document and recorded walkthrough
Fix list ranked by revenue impact
Credited toward management if you continue
Ongoing management
From $3,000
USD / month
Google Ads and Meta, after the audit and measurement fix.
Senior team leading Google and Meta
Weekly reporting and a standing call
Testing programme included, scoped per test
Scope above these starting points depends on spend, number of accounts and markets.
Questions we get
No. Managing against broken tracking means every decision is a guess, and the audit is where we find out what's broken. It's also credited toward management if you continue.
Under specific circumstances, yes. If you run an agency and want to talk it through, get in touch and we'll see whether it fits.
Read access to the ad accounts, analytics and the website's tag manager, plus an hour with whoever owns the revenue numbers. Everything else we pull ourselves.
A senior team leads every account, across Google, Meta and measurement. There is no handoff to a junior team after the sale, and the people who present the audit are the people who act on it.
A 30-minute discovery call to look at your accounts, your targets and whether the audit will pay for itself. If it won't, we'll say so.
Grayvault Consulting Inc.
Paid media and attribution for e-commerce, lead gen, and healthcare brands.
Serving organizations across North America
Based in Victoria, BC.
Founded by Craig Graham
Enterprise Paid Media Strategist
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