Putting your marketing infrastructure to work

Empowering marketing success with expert audits and consultation

Our Company

We’re on a mission to inspire and connect businesses to their goals by providing teams with the means, the methods, and the freedom to innovate from anywhere.


Grayvault was Founded


Devoted team members


Companies Transformed
Our Values

The core mantras that drive everything we do

Book a discovery call


With 13+ years in DTC e-commerce media buying and lead generation, we’ve managed $100M+ in ad spend, built impressive marketing infrastructure, and primed businesses for a successful exit.


ROI Focused

What you put in, you expect to get back tenfold. On average, we successfully resolve 95% of issues blocking our client goals in Google Ads, resulting in a 30% performance increase.



We don’t manage your account, so we’re able to take an unbiased, objective approach and provide you with strategic solutions that we empower you to implement yourself.

Meet the team

With 40+ years of combined experience in the media-buying and lead generation space, we pride ourselves on putting our best foot forward to deliver the best service to our clients.


Craig Graham


Craig Graham, Co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, and Kerotin Hair Care.

His expertise in building Google Marketing infrastructure has been instrumental in the successful exits of both Big Blanket Co and Kerotin Hair Care to private equity. Craig's diverse background spans roles as an in-house media buyer, marketing manager, and working within agency environments, enabling him to bring a unique perspective to Grayvault Consulting.

Residing in Victoria, BC, Craig is not only a dedicated professional but also a devoted family man. He cherishes his time with his wife Lindsay and their two young children, striking a balance between his passion for marketing and the joys of family life.

Lindsay Graham


Lindsay Graham, Co-Founder and CFO of Grayvault Consulting, is a versatile professional with a strong background in marketing, human resources, and finance. Originally hailing from Ottawa, Ontario, Lindsay now resides in Victoria, BC, where she brings her multifaceted skills to the forefront at Grayvault.

With hands-on experience in the DTC e-commerce industry, Lindsay successfully owned and operated the jewelry brand Zinnia West, showcasing her keen understanding of the digital marketing landscape. Her time living in Bermuda further enriched her global perspective and expanded her network of professional relationships.

As the CFO of Grayvault Consulting, Lindsay expertly combines her diverse skill set and passion for business to help clients achieve their goals. Married to fellow Co-Founder and CEO, Craig Graham, she is also a devoted wife and mother, cherishing her time with their two young children.

Her unique expertise and professional and personal commitment to excellence make Lindsay an invaluable asset to the company and its clients.

Jaime Rose Tieu

Sales Manager

Jaime Rose Tieu, CAE, Sales Manager at Grayvault Consulting, has over 13 years of experience in sales, program development, project management, and is well accomplished in marketing, planning and leading system applications. She is adept at bridging the gap between technical and non-technical stakeholder groups, and has a goal-driven, high-performing nature.

Along with Jaime’s exceptional communication skills and attention to detail, she helps motivate teams to generate leads, build client relationships, set targets to hit or exceed revenue forecasts, and ultimately meet customer needs.

Jaime currently resides in Ottawa, however she has lived and worked abroad for many years. Her international working experience in both the private and not-for-profit environment have helped her create many incredible connections and experiences all the while maintaining the confidentiality of high-level systems and operations.

Join Our Team

Interested in joining the Grayvault team? We're always looking for talent. We'd love to hear from you, reach out today.

Join our team

Frequently Asked Questions

Q. I’m interested in working with Grayvault. How do I get started?

We’re happy to hear it! It’s a 3-part process. First, your client questionnaire. This helps our team understand your business and its pain points. Next, client discovery call. After we’ve assessed your questionnaire, we want to hear from you! Following the discovery call, our team will develop a unique-to-your-business proposal. You review, sign off, and implement!

Q. On average, what returns are Grayvault customers seeing?

On average, we successfully resolve 95% of issues blocking client goals in Google Ads resulting in our clients seeing a 30% performance improvement.

Q. How long does it take to see results?

Greatness takes time. Our Google Ad Audits have a 1-2 week turnaround time. Depending on the findings of the audit, one could expect to see major issues identified and resolved very quickly. That said, the faster you implement our recommendations, the sooner you’ll see results!

Q. What industries does Grayvault specialize in?

GrayVault primarily specializes in direct-to-consumer (DTC) e-commerce brands, but also has significant experience in lead generation across a wide variety of clients and industries. Our diverse background ensures valuable insights and recommendations for businesses across different sectors.

Q. Do you offer ongoing support after completing the Google Ads Audit?

Yes, we offer Google Ads Consulting to provide live sessions on an ad-hoc or ongoing basis. These sessions will help you address your goals, current challenges, and the strategies needed to eliminate obstacles standing between your business and its objectives.

Q. What makes Grayvault different from other digital marketing agencies?

At Grayvault, we focus on providing unbiased, holistic, and data-driven Google Ads Audits that prioritize your business's overall health and growth. We don't manage your ads account, allowing us to deliver impartial strategic insights that empower you to make the best use of your existing team or collaborate with any service provider of your choice.

Q. How much do Grayvault's services cost?

Our pricing depends on the specific services and level of engagement your business requires. We encourage you to reach out to us through our website or during the client discovery call to discuss the best options for your business and to receive a custom proposal tailored to your needs.

Get in touch

Your very own ad space team at your fingertips

Companies with full-fledged teams dedicated to media-buying strategy are few and far between. Grayvault is here to fill in the gap.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Earn the ROI you’re after

Build a unique-to-your-business media-buying infrastructure and take your customers on a journey to conversion with profitable paid ads

Ready to get started?
Book a Discovery Call Now