Systems before scale. Clarity before spend.

Systems-First Paid Media for Healthcare, Multi-Location, and Enterprise Organizations

We design, fix, and scale Google Ads and paid media systems for complex organizations across North America.

Trusted by growth-focused teams managing millions in annual ad spend.

Most agencies optimize campaigns.
We design the system those campaigns depend on.

As organizations scale, paid media becomes more complex. Attribution gaps widen. Reporting fragments. Performance becomes harder to defend at the executive level.

Grayvault Consulting builds the paid media infrastructure behind scalable Google Ads and multi-channel growth - including conversion architecture, attribution frameworks, account structure, and optimization governance.

When the system is built correctly, paid media performance becomes predictable, defensible, and scalable.

Book a Discovery call
Testimonials

Hear from clients finally performing at the level they deserve

"Invaluable insights and exceptional results"

Working with Craig Graham and Grayvault Consulting has been a big win for OMG Commerce. With over five years of successful collaboration, Craig's deep understanding of Google Ads and his innovative approach to auditing have given us a competitive edge. Craig's thorough understanding of the digital marketing space and his dedication to staying on top of industry trends have consistently translated into exceptional results for our clients. I cannot recommend Craig and the Grayvault team highly enough!

Brett Curry
Co-Founder and CEO, OMG Commerce

"Craig is an excellent communicator, able to break down complex Google Ads concepts in a way that’s easy to understand.”

We worked with Grayvault Consulting on optimizing our Google Ads across two accounts, and our experience was very positive. Before making any changes, Craig conducted a thorough audit and provided us with a detailed Playbook outlining the proposed action plan. This clear roadmap was invaluable, as it gave us a strong understanding of the steps we would take to improve our campaigns. Craig is an excellent communicator, able to break down complex Google Ads concepts in a way that’s easy to understand, even for beginners. Throughout the process, we felt well-supported - our questions were answered promptly, and his explanations were always clear and insightful. In addition to teaching us the basics, he provided strategic guidance for optimization. The recommendations we received were effective for many of our campaigns, where we saw noticeable improvements. While a couple of our campaigns struggled during the first few months, Craig helped us to identify the issues, and once addressed, the metrics improved immediately. We also refined the structure of our campaigns and fixed the connection between our store and Google Merchant Center. Overall, we are pleased with the services Craig provided and look forward to working with him again in the future.

Oksana Murashova
Senior E-Commerce Manager, HiEnd Accents & Paseo Road

"Transforming Google Ads performance with precision and dedication"

I’ve had the pleasure of working with Craig since 2019 and I have nothing but great things to say about him and his services. Craig is a true professional that goes above and beyond to ensure the best possible outcome for our business. Over the past 4 years, he has become an invaluable part of our team. First and foremost, Craig's expertise in Google Ads is truly impressive. He was able to quickly identify areas where our account was underperforming and provided actionable recommendations to improve our campaigns. Craig took the time to explain his findings and recommendations in a way that was easy to understand, even for someone who is not well-versed in the intricacies of Google Ads. He is always available to answer our questions and is incredibly responsive. It's clear that Craig truly cares about his clients and their success, and that he is committed to providing the highest level of service possible. I would highly recommend Craig to anyone looking to improve their Google Ads performance. With his expertise, professionalism, and commitment to clients' success, Craig is truly a top-notch consultant who can help take your Google Ads account to the next level.

Bryan Simpson
Co-Founder and CEO, Big Blanket Co

"Expertise that transforms sales processes"

Craig has been instrumental in enhancing the OMG Commerce sales process through his strategic Google Ads account reviews and playbook creation. His in-depth knowledge, meticulous approach, and unwavering commitment to success have given us the confidence to deliver exceptional results for our clients. His account reviews and playbook creation have not only provided valuable insights but also enabled us to create tailored strategies, driving growth and improved ROI. I highly recommend Craig and the Grayvault team for their unparalleled expertise and dedication to transforming businesses.

Chris Brewer
Co-Founder, OMG Commerce
WHY GRAYVAULT

Built for Organizations That Can’t Afford Guesswork

Experience with healthcare marketing and regulated industries
Multi-location and DSO marketing expertise
Enterprise ecommerce performance systems
Executive-ready reporting and attribution clarity
Data-driven optimization methodology
results

Proven Paid Media Results at Scale

More than 100+ multi-million dollar organizations across healthcare, ecommerce, and enterprise sectors trust Grayvault Consulting to strengthen their paid media systems and drive measurable growth.

insights

Google Ads, Attribution, and Paid Media Systems

Guides and technical breakdowns on scalable Google Ads structure, conversion tracking, attribution modeling, and performance optimization.

Let’s Build the Right Paid Media Infrastructure

If your organization has outgrown basic campaign management and needs scalable paid media systems, we should talk.

Sign Up for Grayvault Insider™

Sign up to Grayvault Insider™ newsletter for updates about our upcoming website launch! PLUS get exclusive tips, insights, and strategies about Google Ads, Media Buying, and Direct to Consumer (DTC) Ecommerce marketing from the experts in the space now.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Grayvault-image
© 2023 Grayvault. All Rights Reserved