Systems before scale. Clarity before spend.
We design, fix, and scale Google Ads and paid media systems for complex organizations across North America.









As organizations scale, paid media becomes more complex. Attribution gaps widen. Reporting fragments. Performance becomes harder to defend at the executive level.
Grayvault Consulting builds the paid media infrastructure behind scalable Google Ads and multi-channel growth - including conversion architecture, attribution frameworks, account structure, and optimization governance.
When the system is built correctly, paid media performance becomes predictable, defensible, and scalable.
Scalable Google Ads and paid media architecture for healthcare organizations, DSOs, enterprise ecommerce, and multi-location brands.
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Our consulting engagements provide system-level guidance, architecture reviews, and decision support for organizations navigating complexity, transition, or risk.This is not channel advice — it’s structural clarity.
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Comprehensive Google Ads and paid media audits designed to identify structural weaknesses, scalability risks, and missed revenue opportunities.
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Ongoing Google Ads and paid media management built on strong systems - focused on revenue impact, not vanity metrics.
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Working with Craig Graham and Grayvault Consulting has been a big win for OMG Commerce. With over five years of successful collaboration, Craig's deep understanding of Google Ads and his innovative approach to auditing have given us a competitive edge. Craig's thorough understanding of the digital marketing space and his dedication to staying on top of industry trends have consistently translated into exceptional results for our clients. I cannot recommend Craig and the Grayvault team highly enough!

We worked with Grayvault Consulting on optimizing our Google Ads across two accounts, and our experience was very positive. Before making any changes, Craig conducted a thorough audit and provided us with a detailed Playbook outlining the proposed action plan. This clear roadmap was invaluable, as it gave us a strong understanding of the steps we would take to improve our campaigns. Craig is an excellent communicator, able to break down complex Google Ads concepts in a way that’s easy to understand, even for beginners. Throughout the process, we felt well-supported - our questions were answered promptly, and his explanations were always clear and insightful. In addition to teaching us the basics, he provided strategic guidance for optimization. The recommendations we received were effective for many of our campaigns, where we saw noticeable improvements. While a couple of our campaigns struggled during the first few months, Craig helped us to identify the issues, and once addressed, the metrics improved immediately. We also refined the structure of our campaigns and fixed the connection between our store and Google Merchant Center. Overall, we are pleased with the services Craig provided and look forward to working with him again in the future.

I’ve had the pleasure of working with Craig since 2019 and I have nothing but great things to say about him and his services. Craig is a true professional that goes above and beyond to ensure the best possible outcome for our business. Over the past 4 years, he has become an invaluable part of our team. First and foremost, Craig's expertise in Google Ads is truly impressive. He was able to quickly identify areas where our account was underperforming and provided actionable recommendations to improve our campaigns. Craig took the time to explain his findings and recommendations in a way that was easy to understand, even for someone who is not well-versed in the intricacies of Google Ads. He is always available to answer our questions and is incredibly responsive. It's clear that Craig truly cares about his clients and their success, and that he is committed to providing the highest level of service possible. I would highly recommend Craig to anyone looking to improve their Google Ads performance. With his expertise, professionalism, and commitment to clients' success, Craig is truly a top-notch consultant who can help take your Google Ads account to the next level.

Craig has been instrumental in enhancing the OMG Commerce sales process through his strategic Google Ads account reviews and playbook creation. His in-depth knowledge, meticulous approach, and unwavering commitment to success have given us the confidence to deliver exceptional results for our clients. His account reviews and playbook creation have not only provided valuable insights but also enabled us to create tailored strategies, driving growth and improved ROI. I highly recommend Craig and the Grayvault team for their unparalleled expertise and dedication to transforming businesses.


More than 100+ multi-million dollar organizations across healthcare, ecommerce, and enterprise sectors trust Grayvault Consulting to strengthen their paid media systems and drive measurable growth.
Guides and technical breakdowns on scalable Google Ads structure, conversion tracking, attribution modeling, and performance optimization.
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If your organization has outgrown basic campaign management and needs scalable paid media systems, we should talk.
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