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Systems before scale. Clarity before spend.
Systems-First Paid Media for Healthcare, Multi-Location, and Enterprise Organizations
We design, fix, and scale Google Ads and paid media systems for complex organizations across North America.
Trusted by growth-focused teams managing millions in annual ad spend.
Most agencies optimize campaigns. We design the system those campaigns depend on.
Grayvault Consulting builds the paid media infrastructure behind scalable Google Ads and multi-channel growth - including conversion architecture, attribution frameworks, account structure, and optimization governance.When the system is built correctly, paid media performance becomes predictable, defensible, and scalable.
Book a Discovery callPaid Media Services Built for Scale
Paid Media Systems
Scalable Google Ads and paid media architecture for healthcare organizations, DSOs, enterprise ecommerce, and multi-location brands.
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Paid Media Consulting
Our consulting engagements provide system-level guidance, architecture reviews, and decision support for organizations navigating complexity, transition, or risk.This is not channel advice — it’s structural clarity.
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Paid Media Audits
Comprehensive Google Ads and paid media audits designed to identify structural weaknesses, scalability risks, and missed revenue opportunities.
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Paid Media Management
Ongoing Google Ads and paid media management built on strong systems - focused on revenue impact, not vanity metrics.
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Hear from clients finally performing at the level they deserve
"Invaluable insights and exceptional results"
Our partnership with Grayvault Consulting has been a significant competitive advantage for OMG Commerce. Over five years of collaboration, the team's deep understanding of Google Ads and innovative approach to auditing have consistently delivered exceptional results for our clients. The thoroughness of the strategic recommendations and dedication to staying ahead of industry shifts have translated directly into measurable performance gains. I highly recommend the Grayvault Consulting team.
"Excellent communication and actionable strategy"
We partnered with Grayvault Consulting to optimize our Google Ads across two accounts, and our experience was very positive. Before making any changes, the team conducted a thorough audit and provided us with a detailed Playbook outlining the proposed action plan. This clear roadmap gave us a strong understanding of the steps needed to improve our campaigns. The Grayvault team excels at breaking down complex Google Ads concepts in a way that's easy to understand. Throughout the process, we felt well-supported — our questions were answered promptly, and the strategic guidance was always clear and insightful. The recommendations were effective across our campaigns, and when a couple of campaigns needed adjustment, the team quickly identified the issues and resolved them. We also refined our campaign structure and fixed our Google Merchant Center integration. We're pleased with the results and look forward to continuing to work with Grayvault Consulting.
"Transforming Google Ads performance with precision and dedication"
We've worked with Grayvault Consulting since 2019 and have nothing but great things to say. The team is truly professional and consistently goes above and beyond to ensure the best possible outcomes for our business. Over the past several years, Grayvault has become an invaluable part of our team. Their expertise in Google Ads is truly impressive — they quickly identified areas where our account was underperforming and provided actionable recommendations that made an immediate difference. The team takes the time to explain findings and strategies in a way that's easy to understand, and they're always available and incredibly responsive. It's clear that Grayvault Consulting genuinely cares about client success and is committed to delivering the highest level of service. I would highly recommend them to anyone looking to improve their Google Ads performance.
"Expertise that transforms sales processes"
Grayvault Consulting has been instrumental in enhancing the OMG Commerce sales process through strategic Google Ads account reviews and playbook creation. Their in-depth knowledge, meticulous approach, and unwavering commitment to success have given us the confidence to deliver exceptional results for our clients. The account reviews and playbook creation have provided valuable insights and enabled us to create tailored strategies, driving growth and improved ROI. I highly recommend the Grayvault Consulting team for their unparalleled expertise and dedication to transforming businesses.
Built for Organizations That Can’t Afford Guesswork
Proven Paid Media Results at Scale
More than 100+ multi-million dollar organizations across healthcare, ecommerce, and enterprise sectors trust Grayvault Consulting to strengthen their paid media systems and drive measurable growth.
Google Ads, Attribution, and Paid Media Systems
Guides and technical breakdowns on scalable Google Ads structure, conversion tracking, attribution modeling, and performance optimization.
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Let’s Build the Right Paid Media Infrastructure
If your organization has outgrown basic campaign management and needs scalable paid media systems, we should talk.
Grayvault Consulting Inc.
Systems-First Paid Media for Complex Organizations
Serving healthcare and enterprise organizations across North America.
Based in Victoria, BC.
Founded by Craig Graham
Enterprise Paid Media Strategist
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