Paid Media Audits That Diagnose System-Level Issues

Comprehensive paid media audits focused on account structure, attribution, signal quality, and scalability for complex organizations.

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Paid Media Audits for Clarity and Control

Grayvault’s paid media audits are diagnostic assessments designed to identify system-level issues that limit performance, scalability, and decision-making. We look beyond channels and campaigns to understand how your paid media ecosystem actually functions — and where it breaks down.

The goal is not a list of optimizations. The goal is clarity.

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What a Paid Media Audit Actually Evaluates

Our audits focus on the foundational components that determine whether paid media can perform and scale reliably. We evaluate:

Account & Campaign Structure

How accounts are organized across platforms, locations, and business units

Whether structure supports clarity, control, and scaling

Misalignment between structure and business reality

Conversion Signals & Data Flow

Which signals platforms receive and how they’re generated

Signal consistency, quality, and compliance

Gaps between real outcomes and optimization inputs

Measurement & Attribution

Attribution models and reporting logic

Visibility across the funnel, including offline or downstream events

Where decision-making relies on assumptions rather than data

Optimization Logic

How platforms are being trained to optimize

Whether bidding strategies align with business goals

Feedback loops that help — or hurt — performance over time

Why Most Audits Miss the Real Problems

Many paid media audits focus too narrowly on channels or tactics. Common limitations include:

Channel-level bias that ignores system dependencies

No evaluation of attribution or signal integrity

Recommendations that assume ideal data conditions

Optimization advice without operational or compliance context

What You Receive

Every Grayvault paid media audit delivers clear, actionable output designed for both practitioners and leadership teams. You receive:

A structured summary of findings across systems, not just platforms

Identification of performance, compliance, and scaling risks

Clear explanations of why issues exist — not just what they are

A prioritized roadmap outlining next steps and tradeoffs

Who Paid Media Audits Are Best For

Our audits are particularly valuable for organizations that:

Have inherited or rapidly scaled paid media accounts

Operate in regulated or privacy-sensitive environments

Are preparing to increase spend or expand locations

Need leadership-level clarity before committing resources

Want an independent, system-level assessment

Audits are often the most efficient way to establish a shared understanding of reality.

Ready to understand what’s really driving your paid media performance?

Book a paid media audit to gain clarity, identify risk, and define a path forward.

Book a Paid Media Audit