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Positioning Kerotin Hair Care for Acquisition through Strategic Google Marketing
Kerotin Hair Care, a prominent hair care brand, sought to enhance its Google Ads marketing infrastructure to drive sales, revenue, and growth. They needed a digital marketing expert with a deep understanding of Google Ads and the ability to develop innovative strategies.
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Client Background
Challenge
Kerotin Hair Care, despite being an established brand, recognized the potential for growth through optimized Google Ads marketing strategies. Their aim was to enhance sales and revenue, positioning the company as an attractive acquisition target.
Objectives
Craig Graham and the Grayvault Consulting team were brought onboard for their unrivaled expertise in Google marketing strategies. Leveraging their deep understanding of the digital marketing landscape, they devised tailored strategies for Kerotin Hair Care's specific needs.
Craig and the Grayvault team took the helm in building and scaling the Google Ads marketing infrastructure for Kerotin Hair Care. They provided strategic consulting, ensuring that their marketing efforts were perfectly aligned with Kerotin's business goals and growth plans.
Figo Pet Insurance is growing. Fast. Customers are increasing steadily, along with insurance orders and service-related engagements.
How Unprecedented Visibility is Driving Better Business Outcomes
With that charter in mind, Fausel had two choices: "I could either go the traditional method and hire a team of quality assurance specialists to evaluate interactions and get insights," said Fausel. "Or I could go the technology route and as a technology-first company, we were ready to put our money where our mouth is."
Improving Efficiency with Targeted Coaching
With that charter in mind, Fausel had two choices: "I could either go the traditional method and hire a team of quality assurance specialists to evaluate interactions and get insights," said Fausel. "Or I could go the technology route and as a technology-first company, we were ready to put our money where our mouth is."
Solution
Evaluating 100% of contact center interactions is an impressive achievement, but what really matters is how the insights from that visibility are leading to better business decisions, operations, and outcomes at Figo.
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Results
Craig's deep understanding of the digital marketing landscape, innovative approach, and dedication to driving growth contributed significantly to Kerotin Hair Care's success. Kerotin Hair Care was recently acquired, marking a significant milestone that underscores the effectiveness of the Google Ads marketing strategies implemented by the Grayvault team. Fraser Mackie, the co-founder of Kerotin Hair Care, wholeheartedly endorses Craig and the Grayvault team for their dedication and skill in driving exceptional results.
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Grayvault Consulting Inc.
Systems-First Paid Media for Complex Organizations
Serving healthcare and enterprise organizations across North America.
Based in Victoria, BC.
Founded by Craig Graham
Enterprise Paid Media Strategist
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