Positioning Kerotin Hair Care for Acquisition through Strategic Google Marketing

Kerotin Hair Care had no search marketing presence when Grayvault was engaged. Starting from zero, Grayvault built the full Google Ads and SEO infrastructure - driving 120% incremental revenue growth and a 60-70% increase in organic search traffic, helping position the brand for a successful acquisition.

Client Background

Challenge

Kerotin Hair Care had built a strong brand and loyal customer base in the competitive hair care market, but had virtually no search marketing presence. There was no Google Ads infrastructure in place, no SEO foundation, and no strategy for capturing the substantial search demand that existed for their products. Leadership recognized that accelerating digital growth was critical to the company's long-term trajectory, including its potential as an acquisition target.

Objectives

Craig Graham was brought in to build Kerotin's Google marketing presence from the ground up. Starting with zero existing infrastructure, the engagement covered paid search campaign architecture, Google Shopping, conversion tracking setup, and an SEO strategy designed to capture organic demand Kerotin wasn't competing for at all. Every element was built with scalability and performance clarity in mind - ensuring that growth could be measured, attributed, and accelerated over time.

Figo Pet Insurance is growing. Fast. Customers are increasing steadily, along with insurance orders and service-related engagements.

How Unprecedented Visibility is Driving Better Business Outcomes

With that charter in mind, Fausel had two choices: "I could either go the traditional method and hire a team of quality assurance specialists to evaluate interactions and get insights," said Fausel. "Or I could go the technology route and as a technology-first company, we were ready to put our money where our mouth is."

Improving Efficiency with Targeted Coaching

Solution

Evaluating 100% of contact center interactions is an impressive achievement, but what really matters is how the insights from that visibility are leading to better business decisions, operations, and outcomes at Figo.

120%

Incremental revenue growth from Google Ads

60-70%

Organic search traffic improvement

Acquired

Brand successfully positioned for acquisition

Results

Kerotin Hair Care was subsequently acquired - a milestone that reflected the brand's strengthened market position and the infrastructure built to support its growth. The co-founder of Kerotin Hair Care endorses Craig and the Grayvault team for their dedication and skill in driving these results.

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