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Positioning Kerotin Hair Care for Acquisition through Strategic Google Marketing
Kerotin Hair Care had no search marketing presence when Grayvault was engaged. Starting from zero, Grayvault built the full Google Ads and SEO infrastructure, alongside 120% growth in revenue attributed to Google Ads and a 60% to 70% increase in organic search traffic, helping position the brand for a successful acquisition.
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Challenge
Kerotin Hair Care had built a strong brand and loyal customer base in the competitive hair care market, but had virtually no search marketing presence. There was no Google Ads infrastructure in place, no SEO foundation, and no strategy for capturing the substantial search demand that existed for their products. Leadership recognized that accelerating digital growth was critical to the company's long-term trajectory, including its potential as an acquisition target.
Craig Graham was brought in to build Kerotin's Google marketing presence from the ground up. Starting with zero existing infrastructure, the engagement covered paid search campaign architecture, Google Shopping, conversion tracking setup, and an SEO strategy designed to capture organic demand Kerotin wasn't competing for at all. Every element was built with scalability and performance clarity in mind, ensuring that growth could be measured, attributed, and accelerated over time.
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120%
60-70%
Acquired
Results
Kerotin Hair Care was subsequently acquired, a milestone that reflected the brand's strengthened market position and the infrastructure built to support its growth. The co-founder of Kerotin Hair Care endorses Craig and the Grayvault team for their dedication and skill in driving these results.
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Grayvault Consulting Inc.
Paid media and attribution for ecommerce, lead gen, and healthcare brands.
Serving organizations across North America
Based in Victoria, BC.
Founded by Craig Graham
Co-Founder and Managing Director
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