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Driving Competitive Advantage and Transforming Sales Processes for OMG Commerce with Strategic Google Ads Expertise
OMG Commerce needed senior-level Google Ads expertise to sharpen their sales process and improve client results. Grayvault built a systematic audit approach that helped OMG Commerce win dozens of new clients, with managed accounts reporting ROAS and revenue improvements of 20% to 40% in their own account reporting.
Challenge
OMG Commerce is a respected performance marketing agency with a strong reputation in ecommerce. As their client base grew, so did the demand for deep Google Ads expertise, both to improve results across existing accounts and to sharpen the agency's ability to win new business. They needed a senior-level Google Ads resource who could conduct rigorous account audits, develop scalable playbooks, and provide the kind of strategic insight that would differentiate OMG Commerce in a competitive agency landscape.
Craig Graham and the Grayvault team were engaged across two tracks: active account management and a structured sales audit process. On the management side, Craig worked directly within OMG Commerce's client accounts, identifying structural inefficiencies, improving campaign architecture, and implementing optimization strategies tailored to each account's goals.
On the sales side, Craig developed a systematic approach to account reviews that OMG Commerce could use as part of their prospecting process, giving prospective clients an honest, expert assessment of their current Google Ads performance and a clear picture of what better looked like.
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Dozens
20-40%
5+ Years
Results
Both co-founders of OMG Commerce recommend Craig and the Grayvault team for their expertise and their contribution to the agency's growth. The engagement remains a strong example of how senior paid media expertise can sharpen both client results and new business performance simultaneously.
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Grayvault Consulting Inc.
Paid media and attribution for ecommerce, lead gen, and healthcare brands.
Serving organizations across North America
Based in Victoria, BC.
Founded by Craig Graham
Co-Founder and Managing Director
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