Driving Competitive Advantage and Transforming Sales Processes for OMG Commerce with Strategic Google Ads Expertise

OMG Commerce needed senior-level Google Ads expertise to sharpen their sales process and improve client results. Grayvault built a systematic audit approach that helped OMG Commerce win dozens of new clients, with managed accounts seeing ROAS and revenue improvements of 20-40%.

Client Background

Challenge

OMG Commerce is a respected performance marketing agency with a strong reputation in e-commerce. As their client base grew, so did the demand for deep Google Ads expertise - both to improve results across existing accounts and to sharpen the agency's ability to win new business. They needed a senior-level Google Ads resource who could conduct rigorous account audits, develop scalable playbooks, and provide the kind of strategic insight that would differentiate OMG Commerce in a competitive agency landscape.

Objectives

Craig Graham and the Grayvault team were engaged across two tracks: active account management and a structured sales audit process. On the management side, Craig worked directly within OMG Commerce's client accounts, identifying structural inefficiencies, improving campaign architecture, and implementing optimization strategies tailored to each account's goals.

On the sales side, Craig developed a systematic approach to account reviews that OMG Commerce could use as part of their prospecting process - giving prospective clients an honest, expert assessment of their current Google Ads performance and a clear picture of what better looked like.

Figo Pet Insurance is growing. Fast. Customers are increasing steadily, along with insurance orders and service-related engagements.

How Unprecedented Visibility is Driving Better Business Outcomes

With that charter in mind, Fausel had two choices: "I could either go the traditional method and hire a team of quality assurance specialists to evaluate interactions and get insights," said Fausel. "Or I could go the technology route and as a technology-first company, we were ready to put our money where our mouth is."

Improving Efficiency with Targeted Coaching

Solution

Evaluating 100% of contact center interactions is an impressive achievement, but what really matters is how the insights from that visibility are leading to better business decisions, operations, and outcomes at Figo.

Dozens

New clients won through Grayvault-led sales audits

20-40%

ROAS and revenue improvements across managed accounts

5+ Years

Ongoing partnership built on consistent results

Results

Both co-founders of OMG Commerce recommend Craig and the Grayvault team for their expertise and their contribution to the agency's growth. The engagement remains a strong example of how senior paid media expertise can sharpen both client results and new business performance simultaneously.

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