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Transforming Google Ads Performance with Precision and Dedication for Big Blanket Co.
Big Blanket Co, known for its superior-quality oversized blankets, has built a strong reputation in the comfort goods market. However, they recognized a need for improvement in their Google Ads strategy to bolster their online presence and drive business growth.
Results
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Challenge
Despite having an established brand, Big Blanket Co was experiencing underperformance in their Google Ads campaigns, which was hampering their online visibility and overall business performance. They sought professional guidance to optimize their Google Ads account and maximize return on their ad spend.
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Solution
Craig, a seasoned digital marketing expert from Grayvault Consulting, was brought on board in 2019 to address the challenge. Craig dived into the Google Ads account and quickly identified the areas that were underperforming. Drawing on his extensive expertise, he provided actionable recommendations to enhance the campaigns' effectiveness.
Craig prioritized clear and concise communication with Big Blanket Co, explaining his findings and recommendations in a manner that was easily understandable, even for those unfamiliar with the intricacies of Google Ads. His availability and responsiveness to answer questions and provide insights further boosted the confidence of Big Blanket Co in the implemented strategies.
Results
Over the past four years, Craig's rigorous and dedicated approach has led to a remarkable improvement in the performance of Big Blanket Co's Google Ads account. His expertise and precision have not only optimized their ad campaigns but also made him an invaluable part of their team. The tangible results and the high level of service provided have led to an ongoing, successful partnership between Big Blanket Co and Grayvault Consulting.
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Conclusion and Future Plans
Craig's deep understanding of Google Ads and commitment to client success have had a profound impact on Big Blanket Co's business. His services come highly recommended by Big Blanket Co, who believe Craig can help any business reach new heights with their Google Ads performance. The ongoing partnership between Big Blanket Co and Grayvault Consulting is set to continue enhancing their Google Ads strategy, solidifying their online presence, and driving further growth.
Figo Pet Insurance is growing. Fast. Customers are increasing steadily, along with insurance orders and service-related engagements.
How Unprecedented Visibility is Driving Better Business Outcomes
With that charter in mind, Fausel had two choices: "I could either go the traditional method and hire a team of quality assurance specialists to evaluate interactions and get insights," said Fausel. "Or I could go the technology route and as a technology-first company, we were ready to put our money where our mouth is."
Improving Efficiency with Targeted Coaching
With that charter in mind, Fausel had two choices: "I could either go the traditional method and hire a team of quality assurance specialists to evaluate interactions and get insights," said Fausel. "Or I could go the technology route and as a technology-first company, we were ready to put our money where our mouth is."
Solution
Evaluating 100% of contact center interactions is an impressive achievement, but what really matters is how the insights from that visibility are leading to better business decisions, operations, and outcomes at Figo.
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Your very own ad space team at your fingertips
Companies with full-fledged teams dedicated to media-buying strategy are few and far between. Grayvault is here to fill in the gap.
Earn the ROI you’re after
Build a unique-to-your-business media-buying infrastructure and take your customers on a journey to conversion with profitable paid ads
Maximize your digital marketing efforts with Google Ads expertise that increases your exposure and generates profit
Book a discovery call
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