Transforming Google Ads Performance with Precision and Dedication for Big Blanket Co.

Big Blanket Co, a pioneer in oversized, high-quality blankets, is renowned for redefining comfort and style. Despite their strong brand presence, they identified the need for more precise digital advertising strategies to maximize their online potential and grow their business.

Client Background

Challenge

Even with a solid reputation in the comfort goods market, Big Blanket Co's Google Ads campaigns were not delivering optimal results. The company faced challenges with underperformance in key metrics, hindering visibility and return on ad spend (ROAS). To overcome these issues, they sought expert help to refine their Google Ads strategy, unlock new growth opportunities, and ensure their marketing investments were generating better returns.

Objectives

In 2019, Big Blanket Co partnered with Craig Graham from Grayvault Consulting to overhaul their Google Ads approach. Craig conducted a comprehensive audit of their account, pinpointing underperforming areas and revealing significant opportunities for improvement.

Strategic Enhancements Implemented:

Campaign Restructuring:
- Consolidated and optimized campaigns to align with high-performing keywords and audience segments.
- Introduced strategic brand vs. non-brand segmentation for better targeting.
Bidding and Budget Optimization:
- Implemented automated bidding strategies for increased efficiency.
- Reallocated budgets to high-performing campaigns based on granular performance data.
Ad Copy and Creative Refresh:
- Refreshed ad copy to reflect Big Blanket Co’s value proposition, using A/B testing to identify top-performing variations.
- Integrated emotional messaging that resonated with their audience, reducing cost per acquisition (CPA).
Performance Max and Shopping Campaigns:
- Launched Performance Max (PMAX) and Google Shopping campaigns to capture demand from users across search, video, and display networks.
- Enhanced feed optimization to ensure product listings were up-to-date and compelling.
Conversion Tracking and Reporting:
- Fixed conversion tracking discrepancies to provide clearer visibility into campaign impact.
- Set up detailed custom reports, ensuring transparent and actionable insights for continuous improvements.

Craig maintained clear communication throughout the process, delivering findings and recommendations in an accessible way. His proactive responsiveness to Big Blanket Co’s team ensured alignment and fast execution.

‍

Figo Pet Insurance is growing. Fast. Customers are increasing steadily, along with insurance orders and service-related engagements.

How Unprecedented Visibility is Driving Better Business Outcomes

With that charter in mind, Fausel had two choices: "I could either go the traditional method and hire a team of quality assurance specialists to evaluate interactions and get insights," said Fausel. "Or I could go the technology route and as a technology-first company, we were ready to put our money where our mouth is."

Improving Efficiency with Targeted Coaching

Solution

Evaluating 100% of contact center interactions is an impressive achievement, but what really matters is how the insights from that visibility are leading to better business decisions, operations, and outcomes at Figo.

Results

The partnership between Big Blanket Co and Grayvault Consulting has evolved into a long-term collaboration. Craig’s strategic thinking, transparent communication, and hands-on approach have become indispensable to Big Blanket Co's marketing success.

Get in touch

Build the system your paid media deserves.

If your organization needs clarity, accountability, and scalable growth infrastructure, let’s talk.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Earn the ROI you’re after

Build a unique-to-your-business media-buying infrastructure and take your customers on a journey to conversion with profitable paid ads

Ready to get started?

Book a Discovery Call Now