.svg)
Transforming Google Ads Performance with Precision and Dedication for Big Blanket Co.
Big Blanket Co's Google Ads account wasn't reflecting the strength of the brand. Grayvault rebuilt the account from the ground up, fixing conversion tracking, separating brand and non-brand campaigns, and launching Performance Max and Shopping campaigns, turning a stagnant account into a scalable growth channel.
Challenge
Big Blanket Co had built a genuinely differentiated product in a market largely defined by generic offerings. But their Google Ads account wasn't reflecting the strength of the brand. Campaigns were underperforming, the brand vs. non-brand distinction wasn't being managed strategically, conversion tracking had discrepancies that made it difficult to understand true performance, and the account lacked the structure needed to scale efficiently. They needed a complete overhaul, not incremental tweaks.
Craig Graham conducted a comprehensive audit of Big Blanket Co's Google Ads account and rebuilt it with a focus on structural clarity, accurate measurement, and scalable architecture. Brand and non-brand campaigns were separated and managed with distinct strategies. Bidding and budget allocation were restructured around granular performance data rather than broad averages.
Ad copy was refreshed and A/B tested to identify the messaging that resonated most with Big Blanket Co's audience. Performance Max and Google Shopping campaigns were launched to extend reach across Google's network. Critically, conversion tracking discrepancies were identified and fixed, giving the team a reliable foundation for ongoing optimization decisions. Throughout the engagement, Craig maintained clear communication with the Big Blanket Co team, ensuring every change was understood and every recommendation was actionable.
.svg)
Results
The partnership between Big Blanket Co and Grayvault Consulting evolved into a long-term collaboration. Craig's strategic thinking, transparent communication, and hands-on approach became a consistent part of how Big Blanket Co approaches paid search, not just a one-time fix, but a system designed to grow with the business.
Build the system your paid media deserves.
If your organization needs clarity, accountability, and scalable growth infrastructure, let’s talk.
Book a discovery callEarn the ROI you’re after
Build a unique-to-your-business media-buying infrastructure and take your customers on a journey to conversion with profitable paid ads
Grayvault Consulting Inc.
Paid media and attribution for ecommerce, lead gen, and healthcare brands.
Serving organizations across North America
Based in Victoria, BC.
Founded by Craig Graham
Co-Founder and Managing Director
.svg){kind=small}
.svg)