Google Ads Audit & Strategic Playbook

A high-level view of your Google Ads account that ensures your ad goals and inter-platform relationships are linked to profit margin and growth.

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Your business health is our top priority

Ensuring your Google Ads are performing in alignment with your business goals is critical. We’ll take a holistic, business-level view of your ads account and provide strategic recommendations that consider your other traffic streams in order to place your Google Ads components in the proper context. We’ll review every action, in priority sequence, recommended to maximize your account health and reach your overall business goals.

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Customized strategic audits

Catering to Your Unique Business Needs

At Grayvault, our Google Ads audits and strategic playbooks are tailored to your unique challenges and goals. Whether you're new to Google Ads, optimizing existing campaigns, or transitioning between industries, we deliver actionable insights and strategies that align with your business objectives.

Who benefits from our Google Ads audits:

New to Google Ads

If you're just getting started with Google Ads, our strategic audit and playbook provides comprehensive guidance to help you set up your account, define your objectives, and launch your first campaigns with confidence.

E-commerce Strategic Audits

We help e-commerce businesses identify growth opportunities, optimize their Google Ads campaigns, and improve overall ROI. Our audits delve into product performance, Shopping campaigns, and other relevant channels to maximize your online store's profitability.

Lead Generation Strategic Audits

Our lead generation audits focus on driving high-quality leads for businesses looking to expand their customer base. We work with companies in various industries, including B2B, SaaS, and professional services, to optimize their Google Ads strategies and boost conversions.

Small Business Strategic Audits

For small businesses looking to enhance their online presence and drive growth, our strategic audits provide insights and recommendations to optimize their Google Ads campaigns across all channels, including Search, Display, and Video.

Large-Scale Enterprise Strategic Audits

We also work with large enterprises, offering strategic audits that assess their complex Google Ads accounts and provide data-driven solutions for improving performance across multiple channels.

Private Equity and Investment Firms

We assist private equity and investment firms in assessing the Google Ads performance of their portfolio companies or potential acquisitions, providing valuable insights and recommendations to drive growth and profitability.

Start Getting Results You Deserve

With Grayvault's Google Ads Audit & Strategic Playbook, you'll receive a detailed and customized roadmap to elevate your digital marketing efforts and achieve your business goals.

What’s Included

Our Google Ads Audit & Strategic Playbook offers a comprehensive assessment of your digital marketing efforts to ensure maximum results. Here's an overview of the key components included in our audit:

Brand Analysis

A comprehensive assessment of your company's brand identity, positioning, and messaging to ensure your Google Ads campaigns align with your overall brand strategy.

Product Analysis

An in-depth examination of your product offerings, target audience, and competitive landscape to identify opportunities for growth and optimization in your Google Ads campaigns.

Budget & Goals Analysis

A thorough evaluation of your current budget allocation, historical performance, and desired outcomes to determine the most effective strategies for achieving your business objectives.

Overall Account Analysis

A complete review of your Google Ads account, including campaign structure, targeting settings, ad copy, and keyword selection to identify areas of improvement and optimization.

Channel-Specific Analysis

A detailed examination of each Google Ads channel (Search, Shopping, Performance Max, Video, Discovery, Display) to identify strengths, weaknesses, and opportunities for growth.

Conversion and Data Tracking Diagnostic and Action Plan

An assessment of your current conversion tracking setup and data collection methods, followed by a tailored action plan to optimize data tracking and improve campaign performance.

Google Merchant Center Account Review and Feed Analysis

A comprehensive review of your Google Merchant Center account, including product feed optimization, feed management, and data quality, to ensure the best possible performance for your Shopping campaigns.

Video Asset Analysis

An evaluation of your video content, including creative quality, messaging, and targeting, to identify opportunities for improving the performance of your video campaigns.

Strategic Initiatives for the account and channels

A set of high-level recommendations and strategies, based on the findings of the audit, to help you achieve your business objectives and improve the performance of your Google Ads campaigns.

Action Items that you can implement to further set your ads up for success

A list of practical and actionable steps, derived from the audit findings, that you can take to optimize your Google Ads campaigns and drive better results for your business.

Benefits of Google Ads Audit & Strategic Playbook

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Expert Analysis

All audits are conducted by professionals with extensive experience in pay-per-click (PPC) management and optimization, ensuring that all recommendations provided are based on industry best practices.


Personalized Action Plan

Your audit is tailored specifically to your unique business objectives, target audience, and Google Ads account. This includes a prioritized list of recommendations organized into three phases (immediate, medium-term, and long-term actions), allowing you to focus on the most impactful optimizations first and allocate resources efficiently.


Improved Performance

Implementing the recommended actions from the audit can lead to better campaign performance, including increased click-through rates (CTRs), higher conversion rates, lower cost per acquisition (CPA), and improved return on ad spend (ROAS).

And so much more

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Hear from clients finally performing at the level they deserve

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Brett Curry CEO OMG Commerce

"Invaluable insights and exceptional results"

Working with Craig Graham and Grayvault Consulting has been a big win for OMG Commerce. With over five years of successful collaboration, Craig's deep understanding of Google Ads and his innovative approach to auditing have given us a competitive edge. Craig's thorough understanding of the digital marketing space and his dedication to staying on top of industry trends have consistently translated into exceptional results for our clients. I cannot recommend Craig and the Grayvault team highly enough!

Brett Curry
Co-Founder and CEO, OMG Commerce

"Transforming Google Ads performance with precision and dedication"

I’ve had the pleasure of working with Craig since 2019 and I have nothing but great things to say about him and his services. Craig is a true professional that goes above and beyond to ensure the best possible outcome for our business. Over the past 4 years, he has become an invaluable part of our team. First and foremost, Craig's expertise in Google Ads is truly impressive. He was able to quickly identify areas where our account was underperforming and provided actionable recommendations to improve our campaigns. Craig took the time to explain his findings and recommendations in a way that was easy to understand, even for someone who is not well-versed in the intricacies of Google Ads. He is always available to answer our questions and is incredibly responsive. It's clear that Craig truly cares about his clients and their success, and that he is committed to providing the highest level of service possible. I would highly recommend Craig to anyone looking to improve their Google Ads performance. With his expertise, professionalism, and commitment to clients' success, Craig is truly a top-notch consultant who can help take your Google Ads account to the next level.

Bryan Simpson
Co-Founder and CEO, Big Blanket Co

"Game-changing marketing strategies and growth"

Craig Graham and Grayvault Consulting have been pivotal in building and scaling the Google marketing infrastructure for Kerotin Hair Care and providing strategic consulting for Hands Free Property. Their expertise in creating and growing our lead generation process has been a game-changer for our businesses. Craig's deep understanding of the digital marketing landscape, combined with his ability to deliver innovative strategies and tactics, has driven substantial growth and success for our ventures. I wholeheartedly endorse Craig and the Grayvault team for their unrivaled dedication and skill in driving exceptional results.

Fraser Mackie
Co-Founder, Kerotin Hair Care (acquired)

"Expertise that transforms sales processes"

Craig has been instrumental in enhancing the OMG Commerce sales process through his strategic Google Ads account reviews and playbook creation. His in-depth knowledge, meticulous approach, and unwavering commitment to success have given us the confidence to deliver exceptional results for our clients. His account reviews and playbook creation have not only provided valuable insights but also enabled us to create tailored strategies, driving growth and improved ROI. I highly recommend Craig and the Grayvault team for their unparalleled expertise and dedication to transforming businesses.

Chris Brewer
Co-Founder, OMG Commerce

Case Studies

More than 70+ multi-million dollar businesses trust Grayvault. Find out why in our case studies.

Bryan Simpson CEO Big Blanket Co

“Unlocking Exceptional Results and Accelerated Growth”

When Bryan Simpson, Co-Founder and CEO of Big Blanket Co, partnered with Grayvault Consulting, he sought to elevate their Google Ads performance and drive significant growth. With Grayvault's expertise, commitment to success, and data-driven approach, they achieved impressive results for Big Blanket Co.

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“Our brand reach has doubled over the last month”

Grayvault is the place to be for early-stage
startups. The community is amazing - it's a real
institution in the city, so I feel very much in the right place here. The strategies they implemented for our brand were exceptional. We really look forward to having them onboard.


Increase in sales


New customers
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Frequently Asked Questions

Q. How long does a Google Ads Strategic Audit take?

The duration of a Google Ads Strategic Audit varies depending on the complexity of your account and the scope of the analysis. Typically, our audits are completed within 1-2 weeks from the time we receive access to your account.

Q. What do I need to provide for the audit?

To perform a thorough audit, we'll need access to your Google Ads account and any relevant data sources, such as Google Analytics, Google Merchant Center, or Google Search Console. We will also request additional information about your business, goals, and historical performance to provide the most accurate and actionable recommendations.

Q. How are the audit findings presented?

Our audit findings are presented in a comprehensive, easy-to-understand report that outlines key insights, recommendations, and action items. The report is designed to provide you with a clear roadmap for improving your Google Ads performance. In addition to the report, we also create a slide deck to present the key findings during a scheduled call after the audit is complete. This allows us to walk you through the most important aspects of the audit, answer any questions you may have, and discuss next steps for implementing the recommendations.

Q. Will you implement the changes recommended in the audit?

Our Google Ads Strategic Audit service focuses on providing you with in-depth analysis and recommendations. While we don't implement the changes directly, we do offer Hourly Consulting Services where we can work with you and/or your team, including your agency, to make the necessary adjustments.

Q. How often should I have my Google Ads account audited?

The frequency of audits depends on your business and the dynamics of your industry. Generally, we recommend conducting a strategic audit at least twice per year to ensure your Google Ads strategy remains current and effective. However, more frequent audits may be necessary if you're experiencing rapid growth or significant changes in your market.

Q. Can I request an audit for a specific channel within Google Ads?

Yes, we can tailor our audit services to focus on a specific channel within Google Ads, such as Search, Shopping, Performance Max, Video, Discovery, or Display. Please let us know your requirements when discussing your audit needs with our team.

Q. What if I've never run Google Ads before? Can you still help me?

Absolutely! If you're new to Google Ads, our strategic audits can help you understand the platform, set up your account correctly, and develop an effective strategy to launch your campaigns. We can provide insights and recommendations tailored to your unique business needs, ensuring you start your Google Ads journey on the right foot.

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Your very own ad space team at your fingertips

Companies with full-fledged teams dedicated to media-buying strategy are few and far between. Grayvault is here to fill in the gap.

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