Your assessment identified several areas where your current marketing setup may create HIPAA exposure. These are worth addressing before they become enforcement issues.
What moderate risk meansYour answers point to gaps in one or more areas of your healthcare marketing compliance posture. This does not mean a violation has occurred — but it does mean your current setup warrants a closer look, particularly around how patient data moves through your tracking and advertising infrastructure.
| Area | Signal | Status |
|---|---|---|
Tracking tools Analytics and ad platform tracking in use | You’re using tools that commonly create PHI exposure — Meta Pixel and/or session recording tools are known HIPAA risk vectors. Whether a compliant CDP is filtering these events is the key question. | Review needed |
BAA coverage Business Associate Agreements with vendors | Your responses suggest BAA coverage is uncertain or incomplete. Any marketing vendor receiving patient data without a signed BAA creates direct legal exposure for your organization. | Review needed |
Conversion events Data sent back to ad platforms | Conversion data is flowing to ad platforms. Without a HIPAA-compliant CDP with a signed BAA stripping PHI before these events arrive at Google or Meta, this is a common enforcement risk area. | Gap identified |
Prevention steps Protections against PHI reaching ad platforms | Prevention steps may not be fully in place or their coverage is unclear. Protections that are installed but not configured correctly offer limited protection in a compliance review. | Gap identified |
B30 minutes with Grayvault. We’ll walk through your specific setup and identify what needs to change.
Book the call →Important note: This assessment is a high-level sweep based on your self-reported answers. It is not a legal compliance determination and does not constitute legal advice. A human-reviewed assessment using a full compliance tool is required to accurately identify and address your specific HIPAA exposure. Results reflect general risk patterns, not a verified audit of your actual marketing infrastructure.