Lower Risk Indicators

Some awareness in place. Here’s what to watch as you grow.

Your assessment suggests your organization has taken some steps toward HIPAA-conscious marketing. These are the areas worth keeping an eye on.

Your risk signals — based on your answers

Area	Signal	Status
Tracking tools Analytics and ad platform tracking in use	Standard tracking tools present. Risk depends on how they’re configured and whether a compliant CDP is filtering events before they reach ad platforms.	Worth reviewing
BAA coverage Business Associate Agreements with vendors	Your responses suggest BAA coverage may be in place or partially addressed. Confirm all marketing and analytics vendors are covered.	Lower risk
Conversion events Data sent back to ad platforms	Conversion data flows may be present. If a HIPAA-compliant CDP with a signed BAA is in place before events reach Google or Meta, your exposure is managed.	Lower risk
Prevention steps Protections against PHI reaching ad platforms	Some protections appear to be in place. A periodic review ensures they remain effective as your tracking setup evolves.	Lower risk

Recommended next steps

✓
Confirm BAAs are signed with every marketing and analytics vendor — including call tracking, email platforms, and any CRM tools
✓
Verify your HIPAA-compliant CDP is actively filtering events before they reach Google Ads and Meta — not just installed but configured correctly
✓
Document who internally owns HIPAA compliance for your marketing stack — the answer should not be “not sure”
✓
Schedule a review of your tracking infrastructure every 6 months or whenever a new tool is added to your marketing stack
✓
If you run Meta Pixel or heatmap tools, confirm they are routed through a compliant CDP — these are the two highest-risk tracking tools in healthcare marketing

Want a human-reviewed assessment?

This is a high-level sweep based on your answers. A full review with Grayvault and OursPrivacy takes 30 minutes and surfaces specifics your setup may not reveal on its own.

Book a free compliance review

Important note: This assessment is a high-level sweep based on your self-reported answers. It is not a legal compliance determination and does not constitute legal advice. A human-reviewed assessment using a full compliance tool is required to accurately identify and address your specific HIPAA exposure. Results reflect general risk patterns, not a verified audit of your actual marketing infrastructure.

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