Your assessment flagged several areas where your current marketing setup creates significant HIPAA exposure. This is addressable — but the sooner you act, the better.
The combination of signals in your assessment — particularly around BAA coverage and conversion data flowing to ad platforms — represents one of the most common patterns identified in recent OCR HIPAA enforcement actions against healthcare organizations. A single enforcement action can carry fines from $100 to $50,000 per violation. The cost of addressing this proactively is a fraction of the cost of addressing it after an incident.
| Area | Signal | Status |
|---|---|---|
Tracking tools Analytics and ad platform tracking in use | High-risk tools including Meta Pixel and/or session recording software are in use without confirmed compliant infrastructure filtering patient data. These tools are known to capture form field data including names, email addresses, and health intent signals. | High risk |
BAA coverage Business Associate Agreements with vendors | No BAA or uncertain BAA coverage with marketing and analytics vendors. Any vendor receiving, storing, or processing data that could constitute PHI without a signed BAA creates direct liability — regardless of whether a breach has occurred. | High risk |
Conversion events Data sent back to ad platforms | Conversion data is actively flowing from your website to Google Ads and/or Meta without a HIPAA-compliant CDP stripping PHI first. This is the most well-documented HIPAA enforcement pattern in healthcare digital marketing. | High risk |
Prevention steps Protections against PHI reaching ad platforms | No meaningful prevention steps appear to be in place. Without an active data layer stripping PHI before it reaches ad platforms, patient data is likely flowing unprotected to third-party systems. | Gap confirmed |
BA 30minute call with Grayvault. We’ll review your specific setup, identify exactly what needs to change, and give you a clear remediation path — no obligation.
Book the call now →Important note: This assessment is a high-level sweep based on your self-reported answers. It is not a legal compliance determination and does not constitute legal advice. A human-reviewed assessment using a full compliance tool is required to accurately identify and address your specific HIPAA exposure. Results reflect general risk patterns, not a verified audit of your actual marketing infrastructure.